P e r c y
SEO Content SEO UI/UX & Design Automation & Tech Frontend Developer

ABOUT ME

— SEO Strategy Percy Huynh My name is Huynh Man Dat (Percy Huynh), a digital growth specialist with a background in Marketing Management from the University of Finance and Marketing. With nearly 2 years of hands-on SEO experience and 3+ years in Content SEO, I have worked across retail, B2B, travel, healthcare,... building growth systems through SEO strategy, technical optimization, UX-driven content, and AI-powered automation. I focus on turning search visibility into measurable business results, from strategy to execution, with long-term growth in mind. My expertise also extends to UX/UI, AI automation, and e-commerce, building digital systems that improve traffic, visibility, and conversions.

Skills & Expertise

On-page SEO Technical SEO Off-page SEO Graphic Design UI/UX Figma Google Apps Script/n8n SERP Analysis WordPress GSAP/TailwindCSS/Bootstrap E-commerce Operations Chrome Extension Development Data Conversion Tools

WORK

Real-world SEO strategy, UI/UX design, and automation, deployed across retail, travel, sports, and e-commerce. Every project is built for measurable, data-driven results.

Royal Helmet specializes in retail motorcycle helmets with premium, modern, and trend-driven designs.

Asia Helmet focuses on retail motorcycle helmets for the mass consumer market.

ROC Helmet develops export motorcycle helmets for international distributors and overseas markets.

mubaohiemasia specializes in B2B helmet manufacturing, wholesale orders, and corporate gift solutions.

Mop Xop A Chau provides wholesale foam products, OEM manufacturing, and industrial packaging solutions.

GTrip operates in inbound travel services, local tours, and destination experiences for international travelers.

Lensify focuses on retail studio equipment, photography accessories, and creative production gear.

Bam House specializes in retail kitchenware, household products, and home living essentials.

Project 01

SEO GTrip

From raw Google Search Console data to top-page dominance, precision-calculated strategy, systematically executed.

https://gtrip.vn/
SEO Performance Chart - Google Search Console
Results · 6 Months

Google Search Console Data
for gtrip.vn

0×
Impressions Growth
▲ 693K → 2.77M total
Organic search, zero paid ads
0K+
Organic Traffic
Sustained monthly growth
Compounding search visibility
0
Position Points Gained
▼ 16.4 → 10.8 avg
Consistent SERP ranking improvement
0.0 pos
Avg. Position
▼ from 16.4
Inbound · gtrip.vn
Real Performance Data

Google Search Console & SEM
Data Proof

GSC Performance Overview
Google Search Console
Performance Overview
↗
Top Keywords
Keywords
Top Ranking Keywords
↗
Top Pages
Pages
Top Traffic Pages
↗
Project 02

SEO
Royal Helmet

Project 02 Main
🖼
Featured image
Google Search Console
SEO Strategy (Nov 2024 - MAY 2025)
↗
Keyword Research
🔍
Keyword research
Research
↗
Content Output
✍
Keyword ranking
Keyword ranking
↗
0K
Organic Clicks
6 months, zero paid advertising
0/151
Top-3 Rankings
91 of 151 tracked keywords in Top 3
0 #1
Rank #1 Keywords
Incl. "nón bảo hiểm 3/4"
Top Keywords
#KeywordsLanding PageRank
1 mũ bảo hiểm chính hãng royalhelmet.com.vn #1
2 mũ bảo hiểm cao cấp royalhelmet.com.vn #1
3 mũ bảo hiểm royal chính hãng royalhelmet.com.vn #1
4 mũ bảo hiểm 3/4 https://royalhelmet.com.vn/mu-bao-hiem-3-4-dau #1
· · ·

SEO case studies available upon request, covering keyword research, content strategy, traffic growth, and conversion performance.

View full report Keyword Royal Helmet View full report Keyword Royal Helmet

Content SEO

Real-world SEO projects built across multiple industries, focused on content strategy, keyword growth, and measurable organic performance. Each campaign is developed through research, search intent analysis, content execution, and continuous performance optimization.
3+Yrs Content SEO
30+Brand Partnerships
500+ SEO Articles
2Languages
SEO Methodology

From Research
Content Growth

Every content campaign follows a structured framework built through real-world execution, combining audience research, search intent, and performance-driven content systems.

01
Research & Comprehensive Audit
In-depth website analysis, keyword gap identification, competitor research, and uncovering untapped SEO opportunities using data from Ahrefs, GSC, and Screaming Frog.
02
Content Strategy & Topic Clustering
Architecting Pillar-Cluster models, developing detailed content calendars, and mapping keywords based on search intent and the conversion funnel.
03
Execution & On-Page Optimization
Crafting and publishing E-E-A-T compliant content, performing meticulous on-page optimization, building strategic internal links, and tracking real-time performance via GSC & GA4.
04
Reporting & Scaling Strategy
Delivering transparent, data-driven reports on clicks, impressions, rankings, and conversions. Scaling what works and eliminating what doesn't.

Content SEO · 3 Projects

Featured
SEO Content
Projects

Planned keyword strategy, built detailed outlines, and delivered full English blog content targeting global audiences. Focused on search intent mapping, topic clusters, and scalable inbound content system.

Pillar Page Cluster Page Internal Link

Developed keyword strategy, wrote SEO blog content, and designed supporting visuals to enhance on-page engagement. Aligned content with product pages to improve discoverability and conversion.

Produced SEO-driven content across diverse industries including beauty, investment, pharmaceuticals, healthcare knowledge, and sports. Adapted tone, structure, and keyword strategy based on each niche and target audience.

CONTENT TYPES
Blog Posts Guides Product Pages Landing Pages News/Updates
KEY FOCUS AREAS
Keyword Research Search Intent Content Structure On-Page SEO Internal Linking

Real Project Case Studies

Traffic chart proof
Product SEO · Case Study

Top 1 Ranking for “Nón Bảo Hiểm 3/4 Cho Người Mới Lái Xe”

Built search-driven blog content for Royal Helmet , targeting beginner rider search intent in Vietnam. Optimized with product education, semantic keyword coverage, and internal links to category pages, helping the article secure top rankings and maintain stable organic visibility for nearly a year.

TOP 16+ MONTHS
Blog SEOExperience
Read Full Case Study
Keyword ranking proof
TRAVEL SEO · HCMC ATTEACTIONS

Saigon’s Chinatown SEO Cluster - Building Local Search Authority

Built entity-driven destination content for GTrip, connecting Saigon’s Chinatown with Ho Chi Minh attraction clusters through semantic SEO, internal linking, and search optimization. The page strengthened topical authority and improved visibility across cultural and sightseeing searches.

TOP 10ORGANIC KEYWORD
AIOVISIBILITY
View Details
GSC proof screenshot
TRAVEL SEO · HCMC TOPLIST

Top 1 Ranking for “Where to Buy Ao Dai in Ho Chi Minh”

Created a high-intent toplist article for GTrip, targeting shopping-focused travel searches in Ho Chi Minh City. Optimized with local entities, semantic content structure, and internal links to destination pages, helping the article achieve strong organic rankings and broader topical relevance.

Top 1TARGET KEYWORD
HCMCTOPICAL CLUSTER
View Details
U I / U X   D E S I G N

FIGMA
UI/UX

UI/UX design grounded in user behaviour, from wireframe to high-fidelity prototype. Interfaces built for clarity, conversion, and real-world deployment.

Fig. 1. Landingpage Campaign M139 - M239
Overhead view — eVTOL 6-rotor platform
Axial-flux direct-drive motor — exploded
Rear elevation — wingspan 32 ft
Li-ion cell stack — 2 160-cell modules
Fig. 2. Landingpage B2B 'nonbahiemasia.com'
200 mi range · 200 mph cruise · L/D 14:1
FAA Part 23 type certificate — 5 stages
Prototype Figma · Interactive

Landingpage Royal M139

Click to view Figma Prototype Landingpage Royal M139
Prototype Figma · Interactive

B2B Redesign

Click to view Figma Prototype B2B Redesign
GRAPHIC DESIGN

Automation - Tech

n8n
n8n

Building automated workflows with n8n for keyword research, SEO outline generation, and content production. Integrated with APIs, Google Sheets, and Telegram chatbots, reducing manual work by over 70% and cutting content execution time from 40 minutes to under 10 minutes.

Automation

Google Apps Script automation, built an automation system for sending emails, making calls, and updating lead sources for over 130,000 contacts simultaneously. All data is automatically consolidated into interactive dashboards, enabling faster performance tracking, issue analysis, and data-driven optimization.

Aircraft

Google Apps Script automation built an automated KOL/KOC tracking system for Garnier, automatically collecting performance data from TikTok content and updating reports daily. This streamlined campaign monitoring, delivered real-time insights, and improved team productivity by 4x.

Night city

Google Apps Script automation built an automated KOL/KOC tracking system for M.O.I Spa, automatically collecting data from TikTok content and generating daily performance reports, helping streamline campaign monitoring and operations.

Chrome Extension
Chrome Extension

Built a Chrome Extension to automate content publishing for Glodival's CMS. It converts raw Markdown to HTML, extracts SEO metadata, and injects everything into CKEditor automatically. Reduced article upload time from ~10 minutes to under 1 minute.

Others

Shopee SEO for Royal Helmet Vietnam optimized store content, product titles, descriptions, banners, and hashtags to improve search ranking within the Shopee marketplace.

YouTube channel optimization for Royal Helmet, including YouTube SEO, keyword and hashtag research, content planning, thumbnail optimization, and performance tracking to improve organic reach, audience growth, and brand visibility.

Data Analytics processed and standardized over 130,000 data records, transforming raw datasets into structured reports and interactive dashboards. Built visual reporting systems similar to Looker Studio to uncover performance trends, identify key issues, and support faster decision-making.

Supported event activation and brand experience activities for Royal Helmet & A Chau Group across major events including Vietnam Motor Show 2024, Vietnam Plas 2024, and the 2024 Traffic Safety Festival in HCMC.

Contributed to event planning, product showcase setup, on-site coordination, partner engagement, and direct product consultation for visitors at exhibition booths.

Supported the TVC production process for Royal Helmet’s 2024 M139 campaign, “Mua 1 được 2 - Nhân 2 bảo vệ”, including production coordination, studio setup, lighting preparation, behind-the-scenes (BTS) photography support, and visual content assistance throughout the campaign shooting process.

SEO Strategy & Content

Organic Growth, Built on Data

Keyword research, content architecture, and on-page optimization that convert search intent into measurable traffic and revenue — proven across B2C, B2B, travel, and sports verticals.

UI/UX & Frontend

Design That Functions, Code That Ships

Interface design grounded in user behaviour, brought to life with clean, performant frontend code. From wireframe to deployed product — end to end.

Automation & Workflow

Less Manual Work, More Output

Building automated pipelines for content publishing, reporting, and internal tooling — connecting APIs, spreadsheets, and third-party platforms so teams spend time on work that matters.